“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”
“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.”
”The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”
“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?'”
“If you double the number of experiments you do per year you’re going to double your inventiveness.”
“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”
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“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
“Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.”
“Life’s too short to hang out with people who aren’t resourceful.”
“The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”
“If you don’t understand the details of your business you are going to fail.”
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“The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren’t thinking about appliances when they wired the world. They were really thinking about – they weren’t putting electricity into the home. They were putting lighting into the home.”
“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”
“One of the only ways to get out of a tight box is to invent your way out.”
“I’m skeptical of any mission that has advertisers at its centerpiece.”
“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”
“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.”
“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.”
“If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful.”
Photo: James Duncan Davidson